SUNI LEE’s Kidney story
Olympic Gold Medal Gymnast Suni Lee shares her moving story with the American Kidney Fund
When doctors told gymnast Suni Lee she might never compete again due to kidney disease, she refused to accept that as her reality. She fought to understand her condition, advocated for herself when answers weren’t clear, and made an incredible comeback - winning gold and bronze medals at the Paris Olympics.
We’re proud to share this powerful short documentary produced in partnership with the American Kidney Fund and Suni Lee. In just a few weeks, the video reached over 1 million views and helped bring national attention to kidney health.
One Story. Three Videos. More Impact.
We know that a single story can serve many purposes. For the Suni Lee campaign, we created three distinct video assets from one shoot—each designed for a different stage of engagement. Curious how we do it? Check out our Suni Lee Case Study to learn more.
Julianne Puzzo, AKF Chief Development Officer
Think Out Loud helped us navigate filming a high-profile athlete discussing a deeply personal health journey. Their thoughtful pre-production process, professional on-set presence, and editorial care resulted in a suite of videos that were emotionally honest and powerful. The final deliverables struck the perfect balance between inspiration and education, and reached new audiences who may not have been familiar with our work.
