Inspired by the 50th anniversary of the National Trails and Rivers Acts, we developed a branding campaign to reach a new, diverse audience for the National Park Service. The commercial series features unique stories of young people connecting with the outdoors from coast to coast!
Inspired by the 50th anniversary of the National Trails and Rivers Acts, we developed a branding campaign to reach a new, diverse audience for the National Park Service. The commercial series features unique stories of young people connecting with the outdoors from coast to coast!
heather
Heather often spends her weekends exploring the outdoors with friends. Local trails and rivers are where she's building relationships that will last a lifetime.
Joe
Joe is an artist who turns plants into living instruments. He says it's important to be a steward of these trails and rivers because, like his instruments, they need to be taken care of.
julius
Julius was searching for community. He turned to the outdoors and found a local hiking group. Their mission resonated, especially their goal of building a bigger, more diverse outdoor community.
Melissa
Melissa loves the outdoors - but when she had kids, she wasn't sure if she would even be able to leave the house. A few years in, she has found a way to make family time and outdoor time one in the same.
What people are saying.
“This is one of the best social ads I’ve ever seen. Happy to see it coming from the US Department of the Interior! Keep up the good work! ”
- Joshua Tallman, Facebook
“Great video - makes me want to be outside!”
- Jane Baxter, Instagram
“NICE work! Seriously, so inspirational. I might even find a trail and ride my bike this weekend, which I haven’t done since last fall :)”
- Aimee Swann, Facebook